Pepsi has gone to a new extreme that was bound to happen. Not only are they advertising on tv, but they have now moved on to the digital world. Pepsi has moved to the internet that has become the new NORM. Pepsi is now pushing for and releasing their commericals on YouTube, the world of videos. The brand has also established an up-to-date website with livestreams that are linked to Twitter. On the website you can view tweets as they are being tweeted,which are referenced to Pepsi with an hashtag (twitter term);Pepsi has even created a Facebook page.Pepsi moved to online advertising in order to reach out to those who are frequent internet users or shall i say internet/social media addicts. One way that Pepsi can improve their effort in the digital space is by reaching out to all internet/social media/social networking addicts.This can be done by exploring all the social medias and networks and reaching out to fans asking them to help create a new pepsi commercial.
No comments:
Post a Comment